The Soy Innovation museum asked The United Soybean Board to create a mural installation to show attendees the process of a soybean from conception to product.
I bet you didn’t know Sketchers tennis shoes are made with soybean oil. Well, they are, along with a vast amount of other name brand products. Even better, they are a sustainable ingredient so we can keep the plant safe for generations to come and inventors who may not even know they some day will invent a world-changing product.
I bet you didn’t know Goodyear tires are made with soybean oil. Well, they are, along with a vast amount of other name brand products. Even better, they are a sustainable ingredient so we can keep the plant safe for generations to come and inventors who may not even know they some day will invent a world-changing product.
The United Soybean Board — aka the soy checkoff — is a supply-chain-focused checkoff. As a result, they operate behind the scenes, and their many accomplishments are less likely to be seen or as well known by their primary stakeholders — its 515,000 soybean farmers — compared with checkoffs that do more high-media-dollar, consumer-focused promotions and campaigns. Engaging influential farmers at Commodity Classic allowed us to tell our behind-the-scenes success stories to them, make them fans and give them the tools to share these stories with farmers back home.
The United Soybean Board asked us to create a virtual experience that allowed farmers to attend the largest event of the year, Commodity Classic, to create a virtual event to attract the younger farmer base. Through virtual reality, my team and I created an event that enabled event attendees to explore a virtual booth filled with surprising experiences via their phones and tablets. By scanning the QR code, you can see the booth come to life.