On the lightest day of the year, the Summer Solstice, Corona Light created an official holiday #TheLightestDay. A social campaign to get people to go outside and enjoy the extra sunshine.
We promoted 100 bar locations in honor of the sun. Bar goers headed to rooftops and patio bars across the country where they could enjoy a Corona Light.
We created a powerpoint presentation on Slideshare and promoted it so anyone working could pitch it to their boss to leave work at 5:00PM and go soak up some rays with Corona Light.
AdAge picked up the story telling people to leave work early and go outside to enjoy #TheLightestDay