Historically, Graybar has promoted its industrial products and solutions under the master Graybar brand, which is used to promote products to its primary customers, electrical contractors, an entirely different audience than industrial end users. But how do you showcase a fully automated factory that touts itself as the leading edge? AI.
Our team created a full AI campaign to help promote Graybar’s new industrial uses offerings and helped build this brand by creating new awareness assets, such as the Graybar Keeps You Moving AI video and various other campaign content and collateral to support it.